# identity.md

## Organization Overview
- **Company Name:** Etalon®
- **Mission:** To provide a patented posture bra that combines functional alignment with stylish design, promoting body and postural awareness.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Designed in the USA. Specific founding date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Kristina Rudzinskaya - Inventor & Founder, STOTT-certified pilates instructor. (About: https://etalonposture.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on innovative design, functional alignment, health benefits (orthopedist approved, FDA registered, HSA/FSA eligible), sustainability (eco-friendly), and empowerment ("Made for Women by Women").

## Operations & Structure
- **Business Model and Operational Approach:** Develops and sells a patented functional posture bra, emphasizing a blend of orthopedic benefits and stylish aesthetics.
- **Location(s) and Geographic Presence:** Designed in the USA.
- **Key Partnerships and Affiliations:** Orthopedist approved, FDA registered.