Etalon® - a functional posture bra you'll want to show off!

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FREE GIFT WITH ANY BRA PURCHASE | FREE SHIPPING ON ALL US ORDERS

A POSTURE BRA THAT TRAINS, NOT RESTRAINS

Patented support that guides your shoulder blades and helps build awareness and strength over time.

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Orthopedist-Approved

tension release

patented TECHNOLOGY

spine alignment

WOMEN KNOW WHAT WOMEN CARRY

Developed with women doctors for the long days, the heavy bags, and the way you carry yourself.

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THE MOVEMENT BRA FOR YOUR WHOLE DAY

From focused desk hours to Pilates to the walk home, it supports your natural alignment as you move.

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AS SEEN IN

“Best adjustable posture-correcting bra! The adjustable array of straps lets you customize the support — looser straps will offer more gentle posture correction.”\ \ Macaela MacKenzie, NBC SELECT

“It works well. It doesn't make slouching a comfortable position, but it also isn't so rigid that it's overpowering my muscles.”\ \ Medea Giordano, WIRED

“The Etalon Posture Bra is a good option for improving posture. This bra seemed to be thoughtfully designed for a mindful journey to better back and neck health.”\ \ Betsey Goldwasser, REVIEWED, USA TODAY

“The Etalon Posture Bra will help ensure proper posture and reduce the risk of injuries during workouts like Pilates and barre.”\ \ Elizabeth Ostertag, ATHLETECH NEWS

WHAT MAKES ETALON SPECIAL

ERGONOMIC DESIGN

MADE BY WOMEN FOR WOMEN

PATENTED TECHNOLOGY

ORTHOPEDIST APPROVED

HSA / FSA ELIGIBLE

FDA REGISTERED

SEE THE DIFFERENCE. FEEL THE DIFFERENCE.

Etalon bras can change your life in more ways than one.

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BUNDLE DEALS: ENJOY EXTRA SAVINGS

Etalon® Posture Bra

Regular price $199.00

Regular price~~$199.00~~Sale price $199.00

Unit price/ per

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Etalon® Posture Bra + Resistance Bands

Regular price $209.00

Regular price~~$224.99~~Sale price $209.00

Unit price/ per

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Etalon® Posture Bra X 2 (bundle)

Regular price $355.00

Regular price~~$398.00~~Sale price $355.00

Unit price/ per

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Etalon® Posture Bra + Sweatshirt (bundle)

Regular price $255.00

Regular price~~$288.99~~Sale price $255.00

Unit price/ per

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WHAT PEOPLE SAY

verified customer review

I really am in love with my new Etalon posture bra! I wear it for a few weeks now and I've seen an improvement in my posture. In only 2-3 weeks I changed the setting because my posture was better than when I first try it.It looks so good that you don't want to hide it under a shirt. It's fashionable and so usefull. Every woman needs an Etalon Bra!

KIM W.

professional testimonial

As a spinal deformity surgeon I often observe the detrimental impact of poor postural mechanics on pain and self image. Traditional braces designed for medical indications are often rigid, bulky and uncomfortable. There is a real need for low profile apparel based products that support biomechanically favorable alignment andserve as elastic reminders of ideal spinal position.

DR. CHRISTOPHER AMES

verified customer review

I have actually been looking for a product like this for a really long time. I feel like over the years my posture has progressively gotten worse— and, what I love best about this posture correction bra is that it serves as a regular bra and sports bra, all while helping me sit up and stand up straight!

VICKY

professional testimonial

Very comfortable and not only full of benefits for posture but also so simple and stylish. Have already recommended to friends and students of mine. I teach yoga and also work in film/media and often times posture questions/complaints come up. I think this is something that is really needed!

HELEN MANN

verified customer review

I was wearing the bra for my yoga classes, and was surprised how it helps. These bra is flexible and supportive, but with little to no compression.

DASHA

professional testimonial

From just the beginning of watching my fiancé wear the Etalon posture bra, I have noticed improvements to her overall posture that decrease her chances of developing pain or discomfort. It helps her breathe better and function at her best. I highly recommend the Etalon posture bra because of its commitment to design, purpose, and benefits backed by science.

DR. DIEGO MONTES

verified customer review

First off- this bra was incredibly comfortable. The shoulder padding was light, but supportive. I loved how customizable the sizing was because of the strap system. I tweaked settings on my straps through the last few months and I can tell it’s made a difference. I’ve recommended this to friends and will continue to!!

ERIN R.

professional testimonial

Stylish and functional, Etalon provides both. Providing support and help with posture, form follows function with the newest product from Etalon. With so many people staring down at their phones and laptops this product sets you up for your long term health by putting you in a correct postural position to avoid any chronic issues while looking stylish doing so.

DR. GARRET FRITTS

verified customer review

I enjoy the Etalon bra so much! It has helped me out with my posture and confidence. I find myself reaching for it daily, I recommend it to all of my friends. I can’t wait to see the results at the end of my 3rd month.

GABRIELA

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